Ouidad offers the only trademarked cutting technique for curls.
In 1984, Ouidad opened the first salon in the world catering solely to curly hair, recognizing that curls require a specialized approach to identifying, liberating and enhancing their natural pattern.
Today, Ouidad trains stylists in the only trademarked technique for curly hair. Ouidad’s Carving & Slicing® is a curl-specific cutting technique that removes the bulk that causes “pyramids” and enhances the natural curl pattern to achieve well-defined ringlets that fit gently into each other like puzzle pieces. A Ouidad stylist analyzes each client’s unique curl pattern and texture, listens to their history and desires, and formulates a tailored plan to optimize their curls.
Only a Ouidad Certified Stylist has undergone the rigorous training necessary to master this technique, and earned the right to offer a Ouidad service.